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Supply chain, supply chain management mercedes-benz reconfigures its global supply aaron baker of damco usa offers two global supply chain strategy. Mercedes benz marketing strategy was focused on comfort, stability, security, and ambiance in their models due to stiff competition in the car global market.
Mercedes-benz vice president of marketing drew slaven tells us the super bowl ad isn't the start of a new direction for mercedes-benz's overarching strategy.
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